About Us

Want to know how it all begin and what we do today? Check out the links below to see our story. We brought those family values with us on our growth adventure that is 75 years in the making.

The First Generation of the Wilcox Family

Company Heritage

Floyd Wilcox and his three sons, Keith, Leroy, and David, started Floyd Wilcox & Sons in a 7,000 square foot facility in Thornton, Idaho in 1948. Now, a new generation of Wilcox brothers, Terry, Lynn and Ron Wilcox have moved the business to a 98,000 square foot facility in Rexburg, in order to accommodate their business' growth and success.

Spring Planting at Wilcox

Growing Process

From planting and harvesting our southeastern Idaho potato fields to our rapid sorting and shipping process, our cutting-edge technology ensures an efficient supply chain so you are guaranteed to get the freshest Idaho potatoes when you buy Wilcox Fresh.

3rd Generation Wilcox Brothers

Our Team

What started out as a small family venture, has grown in to an international operation. Even though we now offer much more than potatoes and sell all over the globe, we haven't forgotten those family values. In fact, you will find 5th generation family members working in all aspects of the operation. And all of our employees are part of one big family. We work together to bring you the freshest produce.

Brands & Services

At Wilcox we are more than just potatoes. We know the produce supply chain from the field all the way to your plate. Wether you are eating out, or staying in to enjoy your family, we have the products and expertise to keep you satisfied.

Easy Creations!

The quick and easy meal for your family and friends. We offer a variety of flavors that will bring you all together.


Wilcox Freight

A freight board where carriers and brokers can bid on loads for fresh produce hauling.

Meat and Potatoes (MP)

Our online and physical store offering fresh and natural meat and potatoes. Home grown here in Idaho!

Mother Earth Fresh

Our earth-friendly line of fresh potato products. We offer, cartons, bags and bins to suit your needs.

SUSTAINABILITY

See what we do to put effort towards a sustainable future:

The Process

We Have


Years in Business

Acres

sq. ft. Facility

Hard Workers

Our Clients


Testimonials

Glenn Helmly

Truck Driver

Arrived on time, placed in a door immediately and loaded with no problems, scale on site to axle out on and we were gone in under an hour total! Highly recommend!

Jerald Cox

Truck Driver

First time picking up here and the experience was great everybody was friendly and fast service

Matthew Goodfellow

Truck Driver

Excellent!! From customer service in the shipping office, to the loaders

Rodolfo Rocha

Customer

Great staff, friendly & professional people.

Trish Villegas

Truck Driver

I love loading here!! They are so nice, lots of room, over night parking ok, fast to get you loaded.

Finding Keno

Truck Driver

It's a awesome place, they get you in and out, top fresh produce and meats, I love coming here to load, very very friendly people, AWESOME

Finding Keno

Truck Driver

Got here after appointment time due to getting unloaded from the load before took some time. They fit me in which didn't take as long as I expected. Trucks are coming and going pretty quick. I am pretty pleased :)s

Products


Russet Potatoes

Idaho's Famous Russet Potatoes

Varietal

Reds, Yellows and Fingerlings

Onions

Spanish, Red, Yellow and White

Contact Us

We supply businesses as small as local grocery stores to big chain restaurants.
If you're interested in having fresh Idaho potatoes offered at your venue, contact us.

Address

1110 Golden Beauty Drive
Rexburg, ID 83440

Phone & Fax Number

Phone: 208-356-6668
Fax: 888-550-2122

Email

Support: webmaster@wilcoxfresh.com
Marketing: sales@wilcoxfresh.com